The UK outdoor furniture industry is a thriving market that is heavily influenced by changes in weather conditions. In particular, the demand for picnic benches and childrens picnic tables is greatly affected by weather patterns, with consumers more likely to purchase these items during periods of good weather. In the UK, where the weather can be unpredictable, consumers are often influenced by weather patterns when making purchasing decisions.
The Effect Of Weather On Picnic Bench Sales
Reports have estimated that the UK outdoor furniture market is valued at around £650 million, with picnic benches accounting for a significant portion of this market. With the market expected to grow by 2-3% annually over the next few years, driven by an increasing demand for outdoor furniture.
However, this growth is heavily influenced by weather patterns, with consumers more likely to purchase picnic benches during periods of good weather. A study by the Met Office found that sunshine and warm temperatures have a positive impact on consumer spending. With sales of outdoor furniture increasing by up to 70% during periods of good weather.
Furthermore, a survey conducted by YouGov found that 40% of UK adults were more likely to spend time outside in the summer months. With 26% of respondents stating that they were likely to purchase outdoor furniture during this period. This is because they want to take advantage of the good weather and spend time outside. The demand for outdoor furniture is largely driven by the summer season, with many consumers looking to create a comfortable and inviting outdoor space to enjoy with friends and family.
While sunshine and warm temperatures have a positive impact on outdoor furniture sales, rainy weather can have the opposite effect. A report found that UK retailers lost around £200 million in sales due to the wet weather in the summer of 2019, with outdoor furniture sales particularly affected.
The Impact Of Seasons On Picnic Bench Sales
In addition to weather patterns, lifestyle changes also play a significant role in consumer buying behaviour for outdoor furniture. For example, the growing trend of “staycations” in the UK has led to an increase in the popularity of outdoor dining and leisure activities, which in turn has driven demand for outdoor furniture such as picnic benches. Seasonal trends have a significant impact on consumer buying behaviour for wooden picnic tables. The demand for outdoor furniture, including kids picnic benches, is heavily influenced by the weather and seasons.
Summer
The summer season is the peak time for picnic table purchases. As the weather gets warmer, people tend to spend more time outdoors and participate in outdoor activities, including picnics and barbecues. This increased demand for outdoor furniture leads to a surge in sales of picnic tables. Businesses that sell picnic tables should prepare for this increased demand by having adequate stock and running marketing campaigns to promote their products.
Autumn
Autumn can also be a good time for picnic table purchases, particularly for businesses that cater to schools and universities. As the academic year starts, schools and universities often purchase new outdoor furniture, including picnic tables, for their campuses. Businesses that target this market should be prepared to market their products accordingly and ensure they have adequate stock.
Winter
With colder weather and fewer opportunities for outdoor activities, people are less likely to purchase outdoor furniture. However, businesses can still market their picnic tables as a winter option by highlighting their durability and ability to withstand harsh weather conditions.
Spring
As the weather begins to warm up, people start preparing for outdoor activities such as picnics and barbecues. Businesses can capitalise on this increased demand by running marketing campaigns and offering seasonal promotions.
MG Timber Wooden Picnic Tables
In conclusion, the UK outdoor furniture market is heavily influenced by changes in weather conditions, with consumers more likely to purchase picnic benches during periods of good weather. MG Timber specialise in the manufacturing and supply of high-quality wooden picnic tables. Their picnic table is made from high-grade timber and are designed to withstand the harsh outdoor elements. View our wide range today.