Pizza, a culinary marvel originating from Italy, has evolved into a global sensation adored by millions, bringing family and friends together. Its foundation lies in a simple yet harmonious blend of dough, sauce, cheese, and toppings, each element contributing to its irresistible appeal. According to Statista, during the 2020/21 period, UK individuals consumed an average of 88g of pizza per week per person. Comprising of 67g from both frozen and non-frozen pizzas, and 20g from takeaway pizzas.

Whether it’s a classic Margherita with its simple yet satisfying combination of tomato, mozzarella, and basil, or a loaded meat lover’s pizza bursting with savoury flavours, there’s a slice for every palate. From casual family dinners to late-night indulgences, pizza has become a universal comfort food that sparks joy and fosters connections among friends and family. Its irresistible combination of crispy crust, gooey cheese, and flavourful toppings ensures that pizza remains a timeless favourite, cherished by food enthusiasts of all ages across the globe. However, in the world of pizza, few topics stir up as much debate and controversy as the inclusion of pineapple as a topping.

While some strongly oppose the sweet and savoury combination, others passionately defend it as a delightful culinary creation. Across the UK, this debate rages on, but recent data from Google Search offers some insight into which counties in England have a particular affection for the infamous ham and pineapple pizza. The findings reveal some surprising results, showcasing the diverse tastes and preferences across the nation. Here at MG Timber and Online Marketing Surgery we have created the Pizza Report, which reveals the areas in England that love ham and pineapple pizza the most.

Top 5 Places Who Love Ham & Pineapple Pizza

Ham and Pineapple Pizza Hotspots

1.      Rutland

Topping the list is Rutland, a picturesque county located in the East Midlands region of England. Despite being the smallest historic county in England, Rutland packs a punch when it comes to its love for ham and pineapple pizza. Nestled amidst rolling hills and serene lakes, Rutland’s residents seem to have embraced the controversial topping with gusto, making it the undisputed leader in pizza preferences. Whether it’s enjoyed against the backdrop of Rutland Water or in one of its quaint villages, ham and pineapple pizza holds a special place in the hearts (and taste buds) of Rutland’s residents.

2.      Herefordshire

Following closely behind Rutland is Herefordshire, a rural county known for its agricultural heritage and stunning countryside. Despite its more traditional reputation, Herefordshire residents have shown a strong love for ham and pineapple pizza. From the orchards of apples and pears to the beautiful farmlands, Herefordshire have included the tropical twist of ham and pineapple has found a welcoming home in this area.

3.      Cambridgeshire

While known for its academic excellence, it seems that residents of Cambridgeshire also appreciate the unique flavour combination offered by ham and pineapple pizza. Amidst the bustling streets of Cambridge and the tranquil countryside that surrounds it, pizza enthusiasts in Cambridgeshire indulge in this controversial topping, perhaps finding inspiration for their academic pursuits with each bite.

4.      East Sussex

Moving south, East Sussex emerges as another contender on the list. Known for its scenic coastline and historic landmarks, East Sussex residents seem to have embraced the contentious pizza topping, adding a touch of tropical flair to their preferences. Whether enjoyed with a view of the iconic white cliffs of Beachy Head or in the charming streets of Brighton, ham and pineapple pizza adds a refreshing twist to the coastal cuisine of East Sussex.

5.      East Riding of Yorkshire

Rounding off the top five is the East Riding of Yorkshire, a county rich in history and natural beauty. Despite its more traditional culinary offerings, residents of the East Riding of Yorkshire have demonstrated a fondness for ham and pineapple pizza. Blending tradition with modern culinary preferences in this diverse county.

Top 10 Counties That Enjoy Ham and Pineapple Pizza The Most

Rank County
1 Rutland
2 Herefordshire
3 Cambridgeshire
4 East Sussex
5 East Riding of Yorkshire
6 Shropshire
7 Lincolnshire
8 Lancashire
9 Essex
10 Northumberland

Top 10 Counties That Enjoy Ham And Pineapple Pizza The Least

Rank County
1 City of London
2 Kent
3 Merseyside
4 Berkshire
5 Warwickshire
6 West Yorkshire
7 West Midlands
8 Greater London
9 Tyne and Wear
10 South Yorkshire


  • We used Google search data to look at the average monthly searches throughout 2023. These searches every month were added for each name variation of the pizza type. E.g. ‘Hawaiian Pizza’
  • When got the total amount of searches of ham and pineapple pizza for each county last year, we divided this by the amount of reach (population) in each area to get the percentage of people in that area searched key ham and pineapple pizza terms. Once the percentages were worked out, this is when we ranked the counties.

MG Timber Wooden Pizza Tables

Whether you’re a devoted supporter or a passionate opponent, one thing is for certain, the love for ham and pineapple pizza knows no bounds. Transcending geographical boundaries and uniting pizza enthusiasts from all walks of life. So, the next time you find yourself craving a slice of this controversial pizza, rest assured that you’re not alone – especially if you happen to be in Rutland.

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